At Hues Clothing, our mission is simple but powerful:
To empower individuals of all ages to express themselves freely through clothing that feels as good as it looks. We’re here to support families, foster inclusivity, and inspire a brighter, more accessible future for all.
Discovering the Heart of Our Mission
The journey to defining our mission started with a simple desire: to create clothing that put comfort first. But it wasn’t until a coaching session with Doug Racionzer from Hackney Impact that this idea truly crystallised. Doug helped me see that comfort isn’t just a feature or a selling point—it’s the very heart of what Hues is about.
For many people, clothing is more than just fabric and thread; it’s a daily experience that can either empower or distract us. This is especially true for those of us who are neurodivergent. As someone who is both autistic and has ADHD, I know firsthand how much the wrong clothing can impact your entire day. Early in my career as a corporate receptionist many many years ago, I was expected to dress in a very polished, professional way. But the reality was, the affordable options I could find were often made from materials that felt scratchy, restrictive, or just plain uncomfortable. I’d get creative—buying jersey trousers or skirts and dressing them up to look the part—just so I could get through the day without feeling overwhelmed or distracted by what I was wearing.
Clothing as a Tool for Empowerment
Clothing is so much more than a necessity—it’s a tool for self-expression and empowerment. When we feel comfortable in our own bodies, we’re simply better equipped to handle the stresses of the outside world. For neurodivergent people, this can be even more important, but the truth is, everyone benefits from feeling at ease in their clothes.
I’ve also noticed a big shift in office and business culture, especially since the pandemic. There’s a greater acceptance of casual, comfortable styles, and I think that’s a step in the right direction. It shows that people are recognising the value of comfort, not just for productivity, but for overall wellbeing.
What Inclusivity Means at Hues
Inclusivity is at the core of Hues Clothing. For us, it means designing clothing that truly works for as many people as possible, regardless of age, background, or sensory needs. You’ll find bright, expressive colours and super-soft, sensory-friendly fabrics in our collections. Too often, sensory-friendly clothing is only available in blue, black, or grey, while colourful options aren’t always comfortable. At Hues, we bring together colour, comfort, and self-expression—so you don’t have to compromise.
We’re always listening to our community and working on improving our designs based on real feedback. We are working to make sure our clothes are tag-free, using ultra-soft fabrics, and offering a range of bold colours. Every detail is chosen to make you feel good inside and out.
Why We Do What We Do
Our hope is that Hues Clothing helps families and individuals who haven’t felt seen or supported by mainstream fashion finally feel at home in what they wear. We want you to feel comfortable and confident, whether you’re running errands, heading to work, or relaxing at home.
We know that finding clothing that meets both your comfort and style needs can be a challenge. That’s why we’re dedicated to creating pieces that help you express yourself, so you can focus on living your life, not adjusting your clothes.
A Message for Anyone Who Struggles with Comfort
If you’ve ever struggled to feel comfortable in your own skin—or in your clothes—know that you’re not alone. You deserve to feel both comfortable and confident, and you shouldn’t have to sacrifice one for the other. Hues Clothing is here for you, and we’re committed to making clothing that supports your journey, no matter where you are or what you need.
Join Us on the Journey
We’re still growing, learning, and listening. If you’ve found comfort or confidence in your clothing, I’d love to hear your story. Your feedback helps us make our products even better and ensures we’re truly serving our community.
If you’d like to follow our journey, get updates, and be the first to know about new launches and offers, I invite you to join our newsletter community here and be part of the conversation as we work to make clothing more comfortable, expressive, and inclusive for everyone.
Comfort and colour go hand in hand—because everyone deserves both.