About Us

Hues was first dreamed of as a concept when our children were toddlers and we were looking for high-quality basic clothes that were gender-neutral. Every Halloween we wanted to make our children’s costumes even though we had no sewing skills and no time (hello busy parents!). Most costumes would start with a base layer of clothes in plain colours and then be built up with various crafting ideas and a lot of hot glue (can we say ouch?). When our daughter was four years old she wanted to be a "princess alien" and all I needed was a long sleeve green top and trousers in the same hue and they were impossible to find. I searched everywhere I could think of. This is when I knew I needed to create Hues.

Our clothes are designed with comfort in mind so your kids can play and explore to their hearts' content. We have chosen the most sensory-friendly fabrics we could find. We believe that childhood is a time for adventure and discovery, and our clothes are the perfect outfit for any adventure. That's why we're bringing you Hues - to make playtime even more fun!

Photo courtesy of Nicole Saunders Branding. 

Production and Sustainability

At Hues Clothing, we have made a conscious decision to take a stand against fast fashion and prioritise sustainable children's clothes, organic children's clothing, and timeless fashion in accordance with the United Nations Sustainable Development Goals, especially Goal 12, Responsible Consumption and Production.

Set forward by the United Nations (UN) in 2015, the Sustainable Development Goals (SDG) are a collection of 17 global goals aimed at improving the planet and the quality of human life around the world by the year 2030.

We are different from other fashion brands in that we do not constantly change our styles, which can lead to excess inventory and waste. Instead, we offer a consistent range of children's clothing designed to last beyond a single season. This helps us reduce our ecological footprint and move towards a more sustainable future for children's clothing.

We partner with Bridge & Stitch to source our organic and recycled cotton fabrics and production, and we work with Fine Knits, a small UK-based manufacturer, to produce all of our clothing.