The Sustainable Choice: Why Hues Clothing Stands Against Fast Fashion - Hues Clothing

The Sustainable Choice: Why Hues Clothing Stands Against Fast Fashion

 Hello There,

 Have you ever pondered the extent of the waste produced by the clothing industry each year? The figure is staggering - approximately 150 billion garments! What's even more concerning is that between 15 to 45 billion of them remain unsold, leading to a significant environmental crisis. At Hues Clothing, we have made a conscious decision to take a stand against fast fashion and prioritise sustainable children's clothes, organic children's clothing, and timeless fashion in accordance with the United Nations Sustainable Development Goals, especially Goal 12, Responsible Consumption and Production.

Set forward by the United Nations (UN) in 2015, the Sustainable Development Goals (SDG) are a collection of 17 global goals aimed at improving the planet and the quality of human life around the world by the year 2030.

Our approach is very straightforward - we always prioritise sustainable children's clothes. Unlike other fashion brands, we don't produce rapidly changing styles that lead to excessive inventory and waste. Instead, we offer a consistent range of children's clothing styles that are designed to last well beyond a single season. This enables us to reduce our ecological footprint and work towards a more sustainable future for children's clothing.

 Here are some more alarming facts about the fashion industry:

  • Every year, half a million tonnes of textile microplastics enter the oceans worldwide, leading to significant pollution.
  • Only 1% of clothing is effectively recycled, which means that the majority of discarded clothing ends up in landfills or incinerators, releasing harmful toxins into the environment.
  • Three out of five t-shirts produced today will end up in a landfill within 12 months, highlighting the immense problem of waste in the fashion industry.
  • Every second, a dump truck of children's textile waste enters a landfill, exacerbating the environmental crisis.
  • The fashion industry is estimated to produce an astounding 13 kilograms of fashion waste per person on the planet every year, equivalent to a landmass larger than the size of France.

At Hues Clothing, we make conscious decisions as a brand to maintain our children's clothing styles every season, use organic and recycled cotton, and partner with companies like Continue to enable you to resell your Hues children's clothing items seamlessly and keep them in the circular economy for their entire lifespan. We strongly believe that we must prioritize sustainable practices for children's clothing that promote a healthier environment for generations to come.

Another advantage of keeping our children's clothing styles consistent each season is that we understand that children can become emotionally attached to their favourite items of clothing, and we want them to be able to come back and purchase that beloved jumper again and again. That's why we take great care to ensure that our children's clothing designs are timeless, creating lasting memories for both children and their parents. We recognize that children grow up quickly, and their favourite items can hold a lot of sentimental value. If your children are anything like ours, they will wear certain items until they are threadbare and falling off them. We wish we could replace these items, but in most instances, they were only around for one season and are impossible to replace. In the end, these cherished items should be a part of their journey for as long as possible.

At Hues Clothing, we believe in the beauty of stability and reliability in children's clothing and aim to make a lasting impact on how we see and consume fashion. For us, it's not just about children's clothes - it's about creating sustainable and positive futures for all in the world of children's clothing.




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